The Unilab Ideas Positve Finals held last September 17, 2011 at the Unilab Bayanihan Center featured five teams from five schools who presented their social marketing plan which aims to bring positive transformation into Filipino communities. The Team High Five from UP Diliman bagged the top price and received P100,000 as seed money for the implantation of their their 3B Laban Sa TB plan. The second place went to Team AweEights also from UP Diliman and last place went to Team Kabalikat from STI Global City.
The Unilab Ideas Positive Finals hosted by DJ Crystal of Magic 89.9 started with opening remarks from Ms. Rhodora Palomar, the senior vice-president for corporate affairs and executive director for Unilab Foundation. She discussed briefly the beginnings of Unilab and how its founders wanted change for the community. The judges for finals were Amparo Fabe, economist, sociologist and social marketing consultant, Dr. Angelito Manalili, UP professor and a former dean of the UP College of Social Work and Community Development, Commisioner Gino Tingson from the National Youth Commission, Anna Alejo, the coach of the 2010 Ideas Positive winner, Coach Randy Aquino, Country Head of Ogilvy Philippines and Rhodora Palomar the senior vice-president for corporate affairs and executive director for Unilab Foundation.
The first team to present their social marketing plan was Phata Team from UP Manila with their Kalat, Kapaligiran, Kalusugan plan, followed by Team AweEights from UP Diliman and their Project Cloud ++. The third team to present was Team Send from the University of Batangas with their proposed Deofer Solution followed by the first place winner Team High 5 and their plan 3B Laban Sa TB. The last presenter was Team Kabalikat from STI Global with their Hitong Buhay, Hitong Buhay plan.
Other awards like the Best Video Production was given to Team High Five and the People’s Choice was given to Team Send. All of the proposed plans have real potential. In the end, Unilab decided to give seed money not only to the teams who placed but also to the two remaining teams. The first place received P100,000 seed money to implement their plan and P50,000 for the team. The second place and third place was given P75,000 as seed money and P30,000 for the team. The remaining two teams each receivef P50,000 as seed money and P15, 000 for the team.
In the end, what’s important is to be able to involve the youth in transforming communities through positive ideas.